Business:
[website] Open for Business: Nau Connects - 11.3.2008
Nau, a pioneer of the ecologically conscious clothing movement had been a touchstone and role model for responsible design and production.
[PDF] Case Study: Anatomy of a Business Decision - 11.1.2008
A hot new outdoor apparel brand took off like a rocket, then crashed and burned. Should Nau's creators walk away or try again?
[PDF] What Nau? - 11.1.2008
In its new life, Nau no longer has to worry about raising capital to birth a fully formed brand. It will grow organically, perhaps the way it should have from the start.
[Website] Then and Nau - 10.28.2008
With a portfolio of garments made from renewable materials and a retail model that pointed shoppers to its dedicated Web store, Nau challenged conventional merchandising notions during its relatively short business tenure.
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Product Design:
[website] The Wonk: How do you like me Nau? - 9.11.2008
Back in May, I put up a post lamenting the fact that after only being in business for about a year, Nau, the eco-minded makers of street-smart but high-performance outdoor and lifestyle apparel, was going out of business. (If you’re not familiar with Nau or their products....
[website] Nau Lean Jean: All Natural, Totally Cool - 4.4.2008
The amazing thing about Nau's new Lean Jean is how I get the sleek look and slim fit I like without a speck of Lycra and without that smothering sensation in my thighs I have to endure with skinny jeans…
[website] Peter Kallen Profile - 4.4.2008
Peter Kallen loves to smile, and that's because he loves his job as the design director of Nau (pronounced "now"), a Portland, Oregon-based apparel company. Nau was founded in 2005 by colleagues of Kallen's from his days designing…
[website] Spring to the Outdoors with Eco-layers from Nau - 3.16.2008
With spring drawing near (at least in the northern hemisphere), it is time to begin shedding our old layers in order to don lighter layers for the days ahead. For some of us, this will entail doing a bit of ‘DJing’ in the closet to make last season’s threads seem like this season’s must-have’s...
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Sustainability:
[website] Companies Going Green - 3.29.2008
More so than any other company, newcomer Nau sees the big picture: Each of the 30 fabrics used in its spring line was developed from scratch, with an eye to everything from end-of-life recyclability to reducing the…
[video] Buying Green - 3.21.2008
Portland, Oregon was just named the “greenest” city in the nation. We didn’t get the honor because of our beautiful scenery but rather for our love of recycled materials. Lots of designers and stores…
[website] Design of the Times - 2.23.2008
The mention of eco fabrics once called to mind shapeless, unflattering garments. But growing numbers of contemporary designers are working with greener textiles, changing the very look and feel of fashion…
[PDF] Good to be Green - 2.22.2008
The mere mention of sustainable menswear is enough to conjure images of ropy hemp bags and unbleached cotton tees that deliver all the refinement of a potato sack. But while green clothing options for men still lag behind offering for their wives…
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Partners for Change:
[website] A Conversation with Nau’s Ian Yolles and Bob Speltz - 3.28.2008
If you're interested in design or sustainability, Nau is probably at the top of your list of companies to admire. Since launching in 2007, they've challenged conventional business ideas with the goal to be both financially successful and socially responsible...
[website] Companies Changing How They Give to Charity - 3.25.2008
The usual steps toward corporate responsibility are well known: cover mass-transit costs to get cars off the road, buy office supplies made with recycled materials, match workers' charitable donations. A growing number of companies, though, are taking it a step further...
[video] Clothes to Help the World - 1.18.2008
What are you wearing? Seriously! Have you ever stopped to think about what's in your pants? If not, there is a company that wants to turn your crank (get you thinking). This pod is about a company that is changing the way people should think about their clothes...
[website] Corporate Giving - 12.15.2007
Big corporations may put out big press releases whenever they give any cause a dime, but how much do they actually give? The median rate or charitable cash contributions among individual fortune 500 companies was only…
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