Design Philosophy
About Us
design philosophy
Photo: Daniel Sharp, 2008
We believe great design has enormous power and we're trying to use it to change the world, one biopolymer fabric at a time. Our design philosophy is built on the balance of three criteria: beauty, performance, and sustainability.
Learn more about Driven by Design
Dressing to best experience the outdoors, no matter what your chosen activity, is a simple thing, often made more confusing than necessary. Here's our point of view on getting the most out of our clothes and the time you spend in them.
Learn more about Layering For Life
We love fabric. We think about it the way a furniture maker thinks about wood, the way a chef thinks about summer produce.
Learn more about Fabric Overview
We approach fit deliberately, driven by our desire to design clothing for a range of situations, from outdoor athletics to urban navigation.
Learn more about Fit Philosophy
