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who we are

hero

Nau (pronounced "now") is a clothing company based in Portland, Oregon. We make sustainable urban+outdoor apparel - integrated designs for the modern mobile life.

All aspects of our business - from the product to the business model - are an extension of who we are and how we live.

We design for ourselves, first. If we won't wear it, why should you. The same goes for business: if we can't stand behind the decisions we make, why should you. So, in that sense, we're a little self-absorbed.

We're a small team - less than twenty of us, for now. We spend a lot of time together, always talking, testing things out, sketching, pinning things up, asking, heckling, critiquing, revising. It usually gets too loud.  

We work hard.

We play hard. 

We like to go outside. A lot of us ride bikes. We also ski, snowboard, climb, surf, run, make music, see music, take pictures, grow food, eat food, stay out late, have families, and have dogs who clack around and sleep at our feet.    

Collectively, we go through a lot of prosecco, dark chocolate, and beer.

And we keep coming back to our Portland office, early in the mornings, until pretty late at night, because we're stuck on an idea: to redesign fashion and to redefine business so that each become a powerful force for change. One small step towards unfucking the world.

This might make us fanatics, but it can't be helped. We love what we do.

why nau?
Our goal is to use design to redefine business so that it can be a force for change. We do this by making sustainability and philanthropy inherent in everything we do; by blending the tailored and the technical to craft urban and outdoor performance apparel; by pioneering premium, eco-friendly fabrics; and crafting clean, intuitive silhouettes that are
built to move.
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