Our core design principles of beauty, performance, and sustainability are our core business principles, too.

Some of the things we do:

corporate sustainability

• donate 2% of every sale to humanitarian and environmental Partners for Change
• give an annual $10,000 Grant for Change to an individual or small team working in positive change
• purchase carbon offsets for all corporate travel and for shipping finished product to customers
• provide free public transportation for our employees

raw materials

• source natural, renewable fibers produced in a sustainable manner.
• only use certified organic cotton
• use synthetic fabrics that contain high recycled content - post-consumer preferred (goal: no virgin petroleum products)
• manage toxics in all product finishes and dyes, adhere to our restricted substances list

manufacturing + logistics

• specify high-quality manufacturing standards to ensure products are built to last
• use re-usable packaging and ship product to customers in post-consumer recycled or FSC-certified materials
• require all cut-and-sew factories to adhere to our factory code of conduct. Verify these practices by 3^rd-party audits.

• design for lasting beauty: product colors, details, and shapes are minimalist, modern, and timeless
• establish a visual tone that allows for multifaceted use: products look as good on city streets as they perform well in the outdoors

product maintenance

• minimize consumer care
• cold water wash, line dry, no iron, no dry clean
• educate consumers on energy involved in product care
• make product that can be repaired (and make repairs cost effective)

end of life

• reduce: address over-consumption by designing products with durability and a lasting aesthetic, so they remain in use as long as possible
• reuse: don't discard used product, donate it
• recycle: design our polyester products to be recyclable, and clearly label them for consumer awareness

           
To keep us on target, here are some of the official guidelines we follow:

Rules to Live By [click to read] (aka our Rules of Corporate Responsibility)
Our commitment to social and environmental responsibility, our 2 percent philanthropic practice, fair wages, minimum and maximum compensation, equal benefits for our employees and product creation practices.

Our Code of Conduct [click to read]
Our parameters for a safe, healthy workplace for everyone we work with.