Steve Ma has created Live Green to make eco-friendly living easier and more affordable for all. Live Green offers a discount card that members can use to save money at businesses that are green, high-quality AND affordable. The idea is to make it easy for people to get green versions of the everyday products and services they buy anyway. Live Green also works to help green businesses thrive and regular businesses become green. Finally, Live Green is building a community of green-minded people because eco-friendly living is a whole lot easier when you have thousands of friends supporting you.
Last year, Steve Ma launched Live Green in its pilot city, Washington, DC, and has already recruited more than 1,000 paid members, connecting them to low-cost wind energy providers, organic restaurants, and green transportation options. When people find out about everything a Live Green membership offers, they are quick to sign up. Live Green is now on the cusp of significant growth. A $10,000 grant from Nau can help Live Green take advantage of the ground work it has laid, expand its membership base, make more deals with social enterprises, and expand into other cities and across the country.
Steve has modeled Live Green's member benefits off of AARP, where he worked for 6 years. By offering discounts that are worth far more than its membership fee, AARP has grown to 39,000,000 members. Their sheer size gives them an enormous amount of power in the marketplace, the political arena, and in the charitable field. Steve is working to create a similarly large buying pool and voting bloc for all things green. His endeavor has just begun and $10,000 would go a long way toward making Live Green the largest, most effective, community of green-minded people in the country.
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Welcome to Nau's 2nd annual $10,000 Grant for Change.
After six weeks of open nominations, 124 nominees, an exciting voting period, support from hundreds of communities, interviews with our ten finalists, and much deliberation, we are excited to announce our second annual $10,000 Grant for Change Grantees:
Congratulations to Curt Ellis and Ian Cheney and their project Truck Farm.
All of the 124 nominees utilize design as a tool for positive change. Our nine Finalists bring specific aspects of design to the conversation table. Our Grantees bring design to your doorstep, and with it a humorous and edgy spin to the conversation around food.
Please, take a deeper look, and see what we are so excited about. We look forward to the upcoming year of storytelling, mobile farm movements and the urban agriculture conversation. We hope you will join the discussion.
Visit the ‘how it works' tab to learn more about this year's Grant for Change cycle. To view the other 114 nominees, click the ‘all nominees' tab.
We want to help launch the next big thing.
So who, or what, inspires us, as the current big thing?
Think Emily Pilloton, founder of Project H Design, a nonprofit made up of designers, architects, and builders engaging locally through partnerships with social service organizations, communities, and schools to improve the quality of life for the socially overlooked.
Think Kevin Farnham, David Lipkin and Christian Omania, founders and developers of TED.com, a web resource and conference itinerary devoted to Ideas Worth Spreading. TED started with the goal of bringing together people from Technology, Entertainment and Design industries. It now gives millions of knowledge-seekers around the globe direct access to the world's greatest thinkers and teachers.
Think Dr. Bernard Amadei, founder of Engineers Without Borders (EWB), an organization that manages over 350 engineering projects in over 45 developing countries around the world. EWB started in 2001 with a single trip to San Pablo, Belize, with the goal of bringing clean water to one community. Since then EWB has been harnessing the power of professional and student engineers to complete low-tech, high-impact projects in other developing countries.
Think Mark Gorton, Founder and Executive Director of OpenPlans, a social enterprise that builds software for forward-thinking civic agencies around the country, using an iterative, agile process, and nurturing the communities around the software. Their result is software as a public resource: technology that is widely available and that satisfies civic needs.
Think Eye Writer Project, an open source low-cost eye-tracking apparatus/software that allows paralyzed and handicapped artists to create art using only their eyes. Instigated and developed by Tony Quan, Evan Roth, Chris Sugrue, Zach Lieberman, Theo Watson and James Powderly, the Eye Writer re-defines the physical parameters of artistic movement.
Get the idea?
Here's how it works:
Step 1: Instigate change
The nomination platform was open from May 10th ‘til June 24th. We asked you to nominate your friends, or nominate yourself. You responded with gusto and we are wow'd by the results.
Step 2: Learn.
It's still an open process. Have a look at the other nominees. See what's happening across the country, or in your own back yard. Get inspired. Pass the stories on to your friends, so they can be inspired, too.
Step 3: Vote.
We wanted to know what you think. We asked you to vote for the nominee of your choice, and rally your people to do the same. You only got one vote but you could change your vote at any time, until July 6th.
Then we took the public's Top five, added them to our own Top five, et voila, we now have our top ten Finalists.
Step 4: Watch.
You gave us some time. The ten Finalists had a few weeks to tell us more about their work. As their stories rolled in, we passed them on to you.
Step 5: Hoo ha. (YOU ARE HERE)
We celebrate. Our grantees have been selected and we are going to throw a party in Portland for them in the fall. We hope you'll come.
Step 6: Track.
The G4C Grantee sticks with us for the next year. We become the soapbox, receiving updates on the effort, which we'll pass on to you via our newsletter, Off the Grid, and our blog, the Thought Kitchen.
Step 7: Restart.
Come this time next year, we'll do it again.
Why the Grant for Change? Why now? And why Nau?
Designing for positive change is at the core of who we are and what we do. Beauty, Performance and Sustainability are infused into every level of our product, our model for business, and how we interact with each other and the world.
With these elements we strive to be an effective agent for positive change, to inspire creative peers of all industries to design in a smarter, more sustainable way.
Beauty: A passion for the aesthetic in all things. We design for lasting beauty - product colors, details, and shapes are minimalist, modern, and timeless.
Performance: Meeting or exceeding an intended use. We design products that protect from the elements, and establish a visual tone that allows for multifaceted use - styles look as good on city streets as they perform well in the wild.
Sustainability: Balancing the triple bottom line of people, planet, and profit. We design for social, material, and aesthetic sustainability.
Every great movement begins with a voice. Given our driving vision for positive change; our ongoing conversation with a radical and inspiring collection of athletes, artists, and activists; and our position as a national brand with a nationwide reach, we can't help but want to crank up the voices that are calling for positive change, so they can call for that change with a little more boom.
We love our potent sliver of design friends and peers. They inspire us, collaborate with us, and challenge us to give our best. But we don't know every designer out there, and, more importantly, they don't always know about each other.
Acting as both a community organizer and a platform, we hope this year's Grant for Change will bring together the members of the design community who are working tirelessly, challenging assumptions about the way even the most basic things are done, using design to bring lasting, positive change to their communities.
Want to share the G4C with your community? Download any one of the following printables and help us spread the word.
-"Change" Poster: Low Res | High Res
We appreciate the publications, organizations, blogs and zines that help us spread the word about the Grant. As stories roll in, we will share them with you here.
Media links:
U.S. Marine Youth Physical Fitness Program