From Nau Until October

Just in case you don't know, in May we announced that Nau, Inc was closing up shop. That announcement triggered an enormous outpouring of sentiment from you, our customers. Your response, coupled with a deep belief in what Nau represents, inspired a group of former Nau employees to see if we could pick ourselves up, dust ourselves off and take another shot at this thing.

Well, we're thrilled to say we found a partner who believes in what we've started and has decided to purchase the bulk of the company's assets. That partner is Horny Toad, a successful Santa Barbara-based lifestyle apparel company. They share our values and are absolutely committed to continuing the development of key components of our brand.

We plan to re-open for business in October with a new Fall/Holiday collection incorporating the same design philosophy you've come to appreciate—our innovative balance of Beauty, Performance and Sustainability. Like before, we'll source materials and produce garments in the most environmentally benign ways possible, while also adhering to the highest factory standards and practices.

As we move forward with the re-launch of Nau, you'll definitely recognize us, but we intend to do some things differently.

We're going to start small and grow the business organically in relationship to the demand for our product. We'll continue to sell our product at nau.com, but we're also going to partner with select retailers who share our common goals. We will not be operating our own retail stores, at least not in the near term.

Between now and October if you want to follow our progress or if you have any questions or comments, we encourage you to join the conversation in our blog, The Thought Kitchen.

So stay tuned. We're coming back. Smaller and a little wiser, our ambitions tempered a bit by the experience, but our passions most definitely intact.

The Nau Crew