Product Care

The Dirty Work of Cleaning Up

At Nau, our goal is to create beautiful, high-performance garments while causing the least amount of negative environmental and social impact. That commitment extends well beyond the materials and manufacturing used to make our clothes; it also includes how they will be cared for once they are in the hands of our customers.  Knowing that more water and energy are used during consumer care than in production, we specifically design our clothing to thrive when washed using low-impact cleaning methods. By following such practices, you are not only guaranteeing your garments a long, beautiful life, but you are joining us in minimizing their impact on the earth.

For specific care instructions for any of our products, refer to the printed tag inside the garment, or see our product information pages. Meanwhile, here are some suggestions for helping to minimize your environmental impact in the course of taking care of your Nau garments, and the rest of the stuff in your closet.

Avoid Dry Cleaning
Steer clear of dry cleaning; it is tough on the environment and your health. Perchloroethylene (perc), the chemical used by most dry cleaners, pollutes the air, ground, and water, and can cause health problems. Plus, our clothes don't require it.

Cold Water Wash
Wash our clothes in cold water. It will still get them squeaky clean and save energy at the same time. Oh yeah, and always wait until you have a full load.

Avoid Chlorine Bleach
Chlorine Bleach is linked with many health problems, it pollutes the water and it's harsh on fabrics. Hydrogen peroxide bleaches are safer for you, gentler on your fabrics and break down into water and oxygen in the environment.

Use Non-toxic Laundry Detergents
Use mild detergent made from non-toxic, environmentally-friendly ingredients. Unlike synthetic detergents that contain surfactants made from petrochemicals, non-toxic laundry products use readily biodegradable ingredients made from natural materials like corn and coconut oils.

Line Dry
No need to use the dryer, our clothes look great when line dried and you'll save on your energy bill too.