There was never a question on whether to use 100% organic versus conventional cotton is our lines. The question was: How can we use it to improve other fibers?
As a natural fiber, nothing beats cotton; its soft, breathable characteristics work with the body's natural environment to create the most comfortable fiber there is. That's why we blended this fine fiber with recycled polyester, as well as Tencel, to craft high-performance fabrics with a more natural hand.
The dark side of cotton is conventional cotton. Research shows that the use of pesticides and synthetic fertilizers used to grow conventional cotton pollutes rivers, streams and air, as well as causes irreparable damage to our most vital resources-water and soil.
To understand the impact this has on a micro- and macro-scale, we have to take a closer look at the numbers. Currently, 9.4 billion pounds of pesticides and synthetic fertilizers are used annually in the U.S. alone. This breaks down to using roughly 1/3 pound of synthetic fertilizers to grow one pound of raw cotton in the U.S., and it takes just under one pound of raw cotton to make one t-shirt. Peer into any closet or department store, and you can see how this impacts the environment.
We have never used, and never will use, conventional cotton in our line. We only use 100% organically grown cotton, which does not use pesticides, herbicides, synthetic fertilizers or defoliants at any point in its growth and development. We hope the use of organic cotton across all of our garments will reduce, in a small way, the detrimental impact pesticides and fertilizers have on our environment and create superior, long-lasting garments.
Learn more at Global Organic Textile Standard