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Holiday 2014 : Perceptual Shift

This winter, we define the concept of materialism: the idea of bringing truth to how our materials are made, used and sourced by making choices forever better than the last, never settling or conforming for less. We will define purpose in the products we design and use hyper-realism to activate our collective imagination and help explain collection inspiration in a meaningful way. All with the goal of bringing clarity and intent in a time of clutter and chaos.

The Materealist - Wool

The first Materealist story features our wool outerwear collection. These pieces were inspired by classic men's workwear and have been re-envisioned for both men and women by keeping timeless utility features to survive in the outdoors, while updating cut and materials to thrive in the city. To emphasize this contrast, we chose to pluck our characters out of their urban lives and set them in the middle of a real, gnarly, workwear-worthy environment. The contrast that is created proves these designs are not reproductions but re-imaginations of what modern workwear can be.

The Nau Blog

Wool Q&A

With Product Director Jamie Bainbridge

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Fall 2014

Explore the Collection

  • Wool Patrol Jacket


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  • Fader Plaid Jacket


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  • Transporter Jacket


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  • Treble Jacket


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  • Trenchant Jacket


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  • Transporter Jacket


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The Nau Blog

Perceptual Shift

Defining the Story

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The Materealist - Down

Our take on down is that you don’t have to sacrifice a tailored fit for premium insulation, or urban style for outdoor performance. In this second materealist story, we artfully get down on down by exploring the elements that make up the perfect puffy jacket. The naturally beautiful draping effect of down, in whatever thickness you desire, blended with weather protection to get you through the winter.

The Nau Blog

Get down

with down

With Product Director Jamie Bainbridge

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Fall 2014

Explore the Collection

  • Down Sweater


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  • Simmer Down Trench


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  • Down Fractal Hoody Jacket


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The Nau Blog

Perceptual Shift

Defining the Story

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The Materealists - Trenches

We close out the year with our final Materealist story, shifting full focus to our Trench collection. Inspired by and built for the city wanderer, we use modern eyes and materials for our take on this classic silhouette. Streamlined simplicity, architectural in form, the purest protector with high sustainability standards. In the midst of the holiday madness, we look up to the calm, white sky in confidence at whatever the day throws at us.

The Nau Blog

The Iconic

Trench

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Fall 2014

Explore the Collection

  • Down Tempo Trench


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  • Shroud of Purrin Trench


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  • Modus Trench


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  • Synfill Asym Jacket


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  • 3/4 Cocoon Trench


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  • Luminary Trench


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The Nau Blog

Perceptual Shift

Defining the Story

Learn More